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Who doesn’t love food?! We sure do and we can totally relate to when your day centres around thinking of your next meal or when you go grocery shopping and accidentally leave with soo much more than you intended to buy, EXCEPT the one item you actually needed! To reflect these relatable situations, we created a highly engaging spot for Germany’s Number 1 creative advertiser and leading supermarket chain, Edeka, revolving around their slogan “Wir lieben Lebensmittel” (“We Love Food”).

Ever been to an Italian restaurant with a cheese lover? Then you probably have experienced that situation where the person just can’t get enough parmesan cheese! To be fair, we slightly exaggerated this scenario in our Instagram and Facebook spot for the French FMCG giant, Savencia, but in doing so we did make sure that millions of German cheese lovers would relate to the story and also click through to Savencia’s content hub ich-liebe-käse.de.

During our idea analysis we quickly saw that many people could relate to comically disastrous situations when helping friends move homes. Therefore, we created a commercial featuring the most extreme of these situations illustrated with user-generated content. The spot closed with Ralf Moeller, a famous German actor, asking "Do you really want to do this to your friends?". The spot went live in both German and French.

To support the launch of TOM TAILOR's new brand image and slogan, 'SAY YES', we created a video series for the German fashion company centered around the media phenomenon of 'Random Acts of Kindness'. For the second campaign of the series, we travelled to Hamburg to wish strangers a good weekend, to help make them smile and to 'Say Yes to Happiness!'.

While German car companies continue to struggle with developing electric cars, the world's largest logistics company, DHL, is already a big step ahead with their self-designed, electric delivery van. To introduce DHL's innovation, we created a commercial in both German and English, which quickly became the company's most successful social video of all time.

In order to revive 'Fish Friday', we created a spot featuring the most relatable Friday situation: The moment you wake up and realise the working week is nearly over! We showed cute animals dancing into the last day of the working week and thus celebrating 'Fish Friday'. The day the spot was launched, it was among the 20 most shared posts on Facebook worldwide!