Submit briefing

    • Date Format: MM slash DD slash YYYY
    • What do you want to achieve with the campaign? What needs to happen so that this campaign is considered a success?
    • How do we measure success? Which KPI or goal do we need to hit?
    • Who are you trying to reach with this campaign? (Age, Gender, Interests, Location, etc.)
    • What do you want to communicate? What should the consumer understand after watching the video?
    • What elements are obligatory in our creative, and what should be avoided?
    • In which language should the campaign be produced and in which market will it run?
    • On which platform would you like to publish the campaign, besides Facebook? (Instagram, Youtube, etc.)
    • Anything else we should consider during the conception phase?

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